Resource title

Social marketing

Resource image

image for OpenScout resource :: Social marketing

Resource description

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

B324_1_1.0

Resource license

Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales