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image for OpenScout resource :: Imagineering

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This RLO was designed to support an introductory lecture on the subject of Imagineering, a core concept within the curriculum for Events Marketing Management; but could be easily used by anyone who has an interest in marketing theory, or art, design or product design. The interesting aspect of this RLO is the introduction of a

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Attribution-Share Alike 2.0 UK: England & Wales