Resource title

Imagineering

Resource image

image for OpenScout resource :: Imagineering

Resource description

This RLO was designed to support an introductory lecture on the subject of Imagineering, a core concept within the curriculum for Events Marketing Management; but could be easily used by anyone who has an interest in marketing theory, or art, design or product design. The interesting aspect of this RLO is the introduction of a

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

application/x-shockwave-flash

Resource resource URL

LCTL0018

Resource license

Attribution-Share Alike 2.0 UK: England & Wales