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In the 2010 election, the online space was seen as a battleground to be fought over. In future elections it could be used as a method for better understanding the public

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image for OpenScout resource :: In the 2010 election, the online space was seen as a battleground to be fought over. In future elections it could be used as a method for better understanding the public

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While journalists speculated about whether the 2010 UK General Election was the country’s ”first Internet election”, semantic polling (using algorithms to read social media data) was under-examined. Nick Anstead and Ben O’Loughlin explore the role of semantic polling in the 2010 election and argue that it will become even more important in the future.

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http://eprints.lse.ac.uk/39071/1/blogs.lse.ac.uk-In_the_2010_election_the_online_space_was_seen_as_a_battleground_to_be_fought_over_In_future_election.pdf