Resource title

'Race', gender and neoliberalism: changing visual representations in development

Resource image

image for OpenScout resource :: 'Race', gender and neoliberalism: changing visual representations in development

Resource description

This article examines the increasing use of 'positive', active images of 'poor women in developing countries' by development institutions, in relation to several interlinked factors: critiques of earlier representations of 'Third World women' as an essentialised category of 'passive victims'; the appropriationand transformationwithin neoliberal discourses of development from the 1990s onwards of concepts of agency and empowerment; and changes in the role of development NGOs in the same period. Through a discussion of recent publicity campaigns by Oxfam Unwrapped, the Nike Foundation and Divine chocolate, the article examines the specific and gendered ways in which these more recent visual productions are racialised, exploring, in particular, parallels and continuities between colonial representations of women workers and today's images of micro-entrepreneurship within the framework of neoliberal globalisation. The article concludes that, like their colonial predecessors, contemporary representations obscure relations of oppression and exploitation, and work to render collective challenges to the neoliberal model invisible.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

Resource resource URL

http://eprints.lse.ac.uk/31487/

Resource license