Resource title

Co-opetition and prelaunch in standard-setting for developing technologies

Resource image

image for OpenScout resource :: Co-opetition and prelaunch in standard-setting for developing technologies

Resource description

Firms faced with the decision of whether to standardize or not prior to introducing a new network technology face a tradeoff: Compatibility improves the technology’s chances of consumer acceptance, but it also means having to share the resulting profits with other sponsors of the standard. In this paper, we show that even prior to market introduction of a new technology, the timing of decisions is important and that firms have to weigh up the cooperative and competitive elements of pre-market choices. We also show that the option to precommit to a technology before it is fully developed (as has been the case with the Compact Disc) can be profitable for network technologies.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

application/pdf

Resource resource URL

http://eprints.lse.ac.uk/19843/1/Co-Opetition_and_Prelaunch_in_Standard-Setting_for_Developing_Technologies.pdf

Resource license