Resource title

Vertical Marketing System

Resource image

image for OpenScout resource :: Vertical Marketing System

Resource description

A vertical marketing system (VMS) is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs. In conventional marketing systems, producers, wholesalers, and retailers are separate businesses that are all trying to maximize their profits.

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Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Sm-Z/Vertical-Marketing-System.html

Resource license

Copyright © 2011 Advameg, Inc.