Resource title

Sales Promotion

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Sales promotion is an important component of a small business's overall marketing strategy, along with advertising, public relations, and personal selling. The American Marketing Association (AMA) defines sales promotion as "media and nonmedia marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality." But this definition does not capture all the elements of modern sales promotion.

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en

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text/html

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http://www.referenceforbusiness.com/small/Qu-Sm/Sales-Promotion.html

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Copyright © 2011 Advameg, Inc.