Sales Promotion
Sales promotion is an important component of a small business's overall marketing strategy, along with advertising, public relations, and personal selling. The American Marketing Association (AMA) defines sales promotion as "media and nonmedia marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality." But this definition does not capture all the elements of modern sales promotion.
en
text/html
http://www.referenceforbusiness.com/small/Qu-Sm/Sales-Promotion.html
Copyright © 2011 Advameg, Inc.