Resource title

Sales Promotion

Resource image

image for OpenScout resource :: Sales Promotion

Resource description

Sales promotion is an important component of a small business's overall marketing strategy, along with advertising, public relations, and personal selling. The American Marketing Association (AMA) defines sales promotion as "media and nonmedia marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality." But this definition does not capture all the elements of modern sales promotion.

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Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Qu-Sm/Sales-Promotion.html

Resource license

Copyright © 2011 Advameg, Inc.