Resource title

Product Life Cycle

Resource image

image for OpenScout resource :: Product Life Cycle

Resource description

The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence. Writing in Marketing Tools, Carole Hedden observed that the cycle is represented by a curve that can be divided into four distinct phases: introduction, growth, maturity, and decline.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Op-Qu/Product-Life-Cycle.html

Resource license

Copyright © 2011 Advameg, Inc.