Resource title

Penetration Pricing

Resource image

image for OpenScout resource :: Penetration Pricing

Resource description

Penetration pricing is a strategy employed by businesses introducing new goods or services into the marketplace. With this policy, the initial price of the good or service is set relatively low in hopes of "penetrating" into the marketplace quickly and securing significant market share.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Op-Qu/Penetration-Pricing.html

Resource license

Copyright © 2011 Advameg, Inc.