Resource title

Mystery Shopping

Resource image

image for OpenScout resource :: Mystery Shopping

Resource description

Mystery shopping is a term that describes a field based research technique of using independent auditors posing as customers to gather information about product quality and service delivery by a retail firm. The "mystery shopper" poses as a customer in order to objectively gather information on the business being studied.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Mail-Op/Mystery-Shopping.html

Resource license

Copyright © 2011 Advameg, Inc.