Resource title

Loss Leader Pricing

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image for OpenScout resource :: Loss Leader Pricing

Resource description

Loss leader pricing is an aggressive pricing strategy wherein a store sells certain goods below cost in order to attract customers who will, according to the loss leader philosophy, make up for the losses on highlighted products with additional purchases of profitable goods. Loss leader pricing is employed by retail businesses; a somewhat similar strategy sometimes employed by manufacturers is known as penetration pricing.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Inc-Mail/Loss-Leader-Pricing.html

Resource license

Copyright © 2011 Advameg, Inc.