Resource title

Endorsements and Testimonials

Resource image

image for OpenScout resource :: Endorsements and Testimonials

Resource description

Endorsements and testimonials are modes of advertising in which a business utilizes the statements and/or support of outside individuals or organizations in order to increase consumer interest in the product and/or services it sells. The term "endorsement" tends to be more frequently associated with advertising messages featuring public figures (such as celebrities) and organizations, while the term "testimonial" more frequently refers to advertising campaigns that utilize ordinary consumers and clients.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Di-Eq/Endorsements-and-Testimonials.html

Resource license

Copyright © 2011 Advameg, Inc.