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Endorsements and Testimonials

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Endorsements and testimonials are modes of advertising in which a business utilizes the statements and/or support of outside individuals or organizations in order to increase consumer interest in the product and/or services it sells. The term "endorsement" tends to be more frequently associated with advertising messages featuring public figures (such as celebrities) and organizations, while the term "testimonial" more frequently refers to advertising campaigns that utilize ordinary consumers and clients.

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