Resource title

Direct Marketing

Resource image

image for OpenScout resource :: Direct Marketing

Resource description

According to the official definition of the Direct Marketing Association (DMA), direct marketing is an "interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location." While there are many other possible definitions, the DMA captures the four basic concepts that set direct marketing apart from traditional marketing.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Co-Di/Direct-Marketing.html

Resource license

Copyright © 2011 Advameg, Inc.