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Corporate Sponsorship

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Corporate sponsorship—also known as event marketing or cause marketing (in the case of sponsorship of nonprofit or charitable events)—is a relatively new form of advertising in which companies pay to be associated with certain events. Corporate sponsorship has been growing rapidly in recent years; in fact, it grew at a faster rate than the growth in overall corporate advertising in the late 1990s.

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Copyright © 2011 Advameg, Inc.