Resource title

Corporate Sponsorship

Resource image

image for OpenScout resource :: Corporate Sponsorship

Resource description

Corporate sponsorship—also known as event marketing or cause marketing (in the case of sponsorship of nonprofit or charitable events)—is a relatively new form of advertising in which companies pay to be associated with certain events. Corporate sponsorship has been growing rapidly in recent years; in fact, it grew at a faster rate than the growth in overall corporate advertising in the late 1990s.

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Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Co-Di/Corporate-Sponsorship.html

Resource license

Copyright © 2011 Advameg, Inc.