Resource title

Brand Equity

Resource image

image for OpenScout resource :: Brand Equity

Resource description

Brand equity refers to the intangible value that accrues to a company as a result of its successful efforts to establish a strong brand. A brand is a name, symbol, or other feature that distinguishes the company's goods or services in the marketplace.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/Bo-Co/Brand-Equity.html

Resource license

Copyright © 2011 Advameg, Inc.