Resource title

Advertising Strategy

Resource image

image for OpenScout resource :: Advertising Strategy

Resource description

An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/small/A-Bo/Advertising-Strategy.html

Resource license

Copyright © 2011 Advameg, Inc.