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Advertising Budget

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image for OpenScout resource :: Advertising Budget

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The advertising budget of a business typically grows out of the marketing goals and objectives of the company, although fiscal realities can play a large part as well, especially for new and/or small business enterprises. As William Cohen stated in The Entrepreneur and Small Business Problem Solver, "In some cases your budget will be established before goals and objectives due to your limited resources.

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Copyright © 2011 Advameg, Inc.