Resource title

Order-Winning and Order-Qualifying Criteria

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image for OpenScout resource :: Order-Winning and Order-Qualifying Criteria

Resource description

The terms "order winners" and "order qualifiers" were coined by Terry Hill, professor at the London Business School, and refer to the process of how internal operational capabilities are converted to criteria that may lead to competitive advantage and market success. In his writings, Hill emphasized the interactions and cooperation between operations and marketing.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/management/Ob-Or/Order-Winning-and-Order-Qualifying-Criteria.html

Resource license

Copyright © 2011 Advameg, Inc.