Resource title

Marketing Research

Resource image

image for OpenScout resource :: Marketing Research

Resource description

Marketing research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/management/Mar-No/Marketing-Research.html

Resource license

Copyright © 2011 Advameg, Inc.