Resource title

Marketing Communication

Resource image

image for OpenScout resource :: Marketing Communication

Resource description

As the term suggests, marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (product, place, price, and promotion), the primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/management/Log-Mar/Marketing-Communication.html

Resource license

Copyright © 2011 Advameg, Inc.