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image for OpenScout resource :: Telemarketing

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Telemarketing is a direct market technique for selling goods and services, making appointments, and generating sales leads over the telephone. Although the telephone has been used as a sales tool for nearly a century, the term telemarketing was first used by AT&T in the early 1980s in conjunction with a long-distance phone service sales campaign.

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Copyright © 2011 Advameg, Inc.