Resource title

Sales Promotion

Resource image

image for OpenScout resource :: Sales Promotion

Resource description

Sales promotion is an important component of a company's marketing communication strategy along with advertising, public relations, and personal selling. At its core, sales promotion is a marketing activity that adds to the basic value proposition behind a product (i.e., getting more for less) for a limited time in order to stimulate consumer purchasing, selling effectiveness, or the effort of the sales force.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Res-Sec/Sales-Promotion.html

Resource license

Copyright © 2011 Advameg, Inc.