Resource title

Merchandising

Resource image

image for OpenScout resource :: Merchandising

Resource description

Merchandising is a branch of marketing theory and practice concerned with maximizing product sales by designing, packaging, pricing, and displaying goods in a way that stimulates higher sales volume. The underlying assumption in merchandising is that consumers may have a general need for (or interest in) a certain class of product, and it is the merchandiser's task to present the product in a way that best captures consumers' attention and persuades them that the product will fulfill their needs and wants.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Man-Mix/Merchandising.html

Resource license

Copyright © 2011 Advameg, Inc.