Resource title

MaxiMarketing

Resource image

image for OpenScout resource :: MaxiMarketing

Resource description

MaxiMarketing is set of marketing strategies developed by Stan Rapp and Thomas L. Collins in their 1987 book MaxiMarketing: The New Direction in Advertising, Promotion, and Marketing Strategy.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Man-Mix/MaxiMarketing.html

Resource license

Copyright © 2011 Advameg, Inc.