Resource title

Marketing Strategy

Resource image

image for OpenScout resource :: Marketing Strategy

Resource description

While all marketers do not agree on a common definition of marketing strategy, the term generally refers to a company plan that allocates resources in ways to generate profits by positioning products or services and targeting specific consumer groups. Marketing strategy focuses on long-term company objectives and involves planning marketing programs so that they help a company realize its goals.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Man-Mix/Marketing-Strategy.html

Resource license

Copyright © 2011 Advameg, Inc.