Resource title

Market Segmentation

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image for OpenScout resource :: Market Segmentation

Resource description

Market segmentation is the process of identifying key groups or segments within the general market that share specific characteristics and consumer habits. Once the market is broken into segments, companies can develop advertising programs for each segment, focus advertising on one or two segments or niches, or develop new products to appeal to one or more of the segments.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Man-Mix/Market-Segmentation.html

Resource license

Copyright © 2011 Advameg, Inc.