Resource title

International Marketing

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Resource description

International marketing occurs when a business directs its products and services toward consumers in more than one country. While the overall concept of marketing is the same worldwide, the environment within which the marketing plan is implemented can be drastically different.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Int-Jun/International-Marketing.html

Resource license

Copyright © 2011 Advameg, Inc.