Resource title

Direct Marketing

Resource image

image for OpenScout resource :: Direct Marketing

Resource description

According to the official definition of the Direct Marketing Association (DMA), direct marketing is an "interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location." While there are many other definitions of direct marketing, the DMA definition captures four basic concepts of direct marketing.

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Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Dev-Eco/Direct-Marketing.html

Resource license

Copyright © 2011 Advameg, Inc.