Resource title

Database Marketing

Resource image

image for OpenScout resource :: Database Marketing

Resource description

Database marketing (DBM) is the process of generating sales leads from a detailed computer database of existing or potential customers. When properly executed, DBM is a targeted and relatively inexpensive marketing technique.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Cos-Des/Database-Marketing.html

Resource license

Copyright © 2011 Advameg, Inc.