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Corporate Sponsorship

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image for OpenScout resource :: Corporate Sponsorship

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Akin to advertising and promotion, corporate sponsorship is a type of marketing where a corporation partially or fully funds a program, project, activity, or event in exchange for public recognition. In other words, corporate sponsors pick up the bills for public programs, projects, activities, and events in return for the rights to associate their corporate names, images, and advertising with the programs and events they are sponsoring.

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Copyright © 2011 Advameg, Inc.