Resource title

Corporate Sponsorship

Resource image

image for OpenScout resource :: Corporate Sponsorship

Resource description

Akin to advertising and promotion, corporate sponsorship is a type of marketing where a corporation partially or fully funds a program, project, activity, or event in exchange for public recognition. In other words, corporate sponsors pick up the bills for public programs, projects, activities, and events in return for the rights to associate their corporate names, images, and advertising with the programs and events they are sponsoring.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Sponsorship.html

Resource license

Copyright © 2011 Advameg, Inc.