Resource title

Corporate Identity

Resource image

image for OpenScout resource :: Corporate Identity

Resource description

The management and communication of a company's identity increasingly is being viewed by senior executives as vital to corporate success. The concept of corporate identity can be traced to the earliest firms that used specific marks or logos to differentiate themselves from their competitors and imprint their image in the minds of consumers.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html

Resource license

Copyright © 2011 Advameg, Inc.