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Levi Strauss & Company

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In 1873, Western miners began buying a new kind of work pants made by Levi Strauss & Company. The rugged pants, made from blue denim, were called "waist high overalls"; today they are known as blue jeans or simply Levi's, and they are an international symbol of American freedom and casual style.

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Copyright © 2011 Advameg, Inc.