Resource title

Levi Strauss & Company

Resource image

image for OpenScout resource :: Levi Strauss & Company

Resource description

In 1873, Western miners began buying a new kind of work pants made by Levi Strauss & Company. The rugged pants, made from blue denim, were called "waist high overalls"; today they are known as blue jeans or simply Levi's, and they are an international symbol of American freedom and casual style.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/businesses/G-L/Levi-Strauss-Company.html

Resource license

Copyright © 2011 Advameg, Inc.