Resource title

Advertising Agency Business Plan

Resource image

image for OpenScout resource :: Advertising Agency Business Plan

Resource description

Buying and creating advertising in any media is a time-intensive process reflecting hours of transactions between buyers, sellers, and creative agents. For example, if a buyer wants to advertise in the radio media, he targets a few radio stations with desired listener demographics, discusses contract options with a radio account executive, bids on an ad schedule, negotiates a price, creates ad copy, approves the final ad, and pays for the service.

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-08/Advertising-Agency.html

Resource license

Copyright © 2011 Advameg, Inc.