Resource title

Brand extension

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image for OpenScout resource :: Brand extension

Resource description

Brand extension is the widening of the range of products sold using a particular brand. If overdone it can risk diluting a brand.…

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Resource language

en

Resource content type

text/html

Resource resource URL

http://moneyterms.co.uk/brand-extension/

Resource license

Every use of a glossary entry must have a clearly legible link back to the full article on moneyterms.co.uk. See http://moneyterms.co.uk/about/content/terms/