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Winning with value

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Too many companies focus on just the cost of software systems, rather than look at the business value they generate. That may not be surprising given the complexities of trying to assess the value of software assets, but according to a new study by INSEAD professor Soumitra Dutta, companies who do this are taking the easy way out.

In the study called 'Recognising the True Value of Software Assets', Dutta argues that this key existing asset represents 'enormous hidden value for the firm.' But for organisations to switch their attention to value rather than focus on cost will require a shift in mindset, he says.

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