Resource title

Putting social innovation and entrepreneurship on the business agenda

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Resource description

John Elkington's work advising businesses on sustainable strategies has earned him numerous accolades including the Dean of Corporate Social Responsibility by BusinessWeek in 2004. Here, he discusses social innovation and entrepreneurship and its potential to become an increasing part of companies' agendas.

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en

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text/html

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http://knowledge.insead.edu/the-big-interview-john-elkington-110221.cfm

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Copyright INSEAD. All rights reserved