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Sustaining Europe's ambitions: sharper strategies, medium-term targets necessary

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Europe needs to be a lot more focused as to what it wants to lead in, to sustain its ambitions. So should it be leading in terms of policy, markets, supply and skills?

“It boils down to where we want to be sharp about excellence. We need to recognise that Europe is average in many of these things; we need true excellence and focus on more quality rather than quantity,” says Mark Spelman, an INSEAD alumnus (MBA'83J) who is Global Head of Strategy, Accenture, Chair, Executive Council fo AmCham EU.

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en

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text/html

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http://knowledge.insead.edu/sustainingeuropesambition090420.cfm

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