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Sustainable practices: engaging consumers and suppliers

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Coca-Cola Enterprises (CCE) is one firm that knows very well that its environmental and economic impact extends well beyond its factory gates. This starts with the ingredients it needs for its products to the natural resources required to make the packaging, "extending all the way to the people who buy and consume our drinks and handle the packaging," says CCE Europe's Communications Director, Shanna Wendt (YMP Sep '05).

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text/html

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http://knowledge.insead.edu/sustainable-practices-supply-chain-conference-100629.cfm