Resource title

Tupperware: a party somewhere every two seconds

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Resource description

Say “Tupperware” to anyone over 40 and you conjure up visions of 1950s American housewives gathered together at someone’s home for a chance to test and buy airtight, plastic food containers. Passe, right? Wrong.

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Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/strategy-tupperware-091016.cfm?vid=318

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Copyright INSEAD. All rights reserved