Resource title

Bringing zest to China’s hospitality market

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image for OpenScout resource :: Bringing zest to China’s hospitality market

Resource description

By offering travellers chic boutique hotel amenities at budget prices, Chinese entrepreneur Wu Hai is now enjoying the fruits of his success, setting up a chain of 16 hotels in China in just three short years since 2006.

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en

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text/html

Resource resource URL

http://knowledge.insead.edu/strategy-orange-hotels-090902.cfm

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