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Concentric circles: Inside the world of Sir Martin Sorrell

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“Our strategy is built on three pillars,” says communications guru Sir Martin Sorrell, CEO of the world’s largest communications services company, WPP. ‘New markets’, which means the shift to Asia and the South, the BRIC (Brazil, Russia, India and China) and Next-11 markets; ‘new media’, that’s digital in the sense of PC, mobile and video content; and ‘consumer insight,’ “because we’re very focused on how the consumer is changing, not just in a recessionary environment but in the longer term: their media consumption habits, not just their reaction to products and services.”

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en

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text/html

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http://knowledge.insead.edu/strategy-martin-sorrell.cfm?vid=387

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