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In high spirits: LVHM sees ‘huge potential’ of China’s traditional liquor market

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When Moet Hennessy, the wines and spirits business of leading luxury products group LVMH, acquired a 55 per cent stake in Wenjun Distillery, one of China's premium bai jiu (white spirits) companies, the company raised a few eyebrows because it was doing something it had never, in its illustrious history, done before.

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en

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text/html

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http://knowledge.insead.edu/strategy-lvmh-wenjun-091019.cfm?vid=324

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