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The upside of a down market

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If there’s one good thing about an economic crisis, it’s the bargains resulting from the fall-out. Good, that is, if you’re in a position to buy. And that was exactly the position in which Banco Santander found itself.

When the credit crisis hit the UK in 2007, Spain’s largest bank had the will and the means to take advantage of some amazing bargains. Not only did Banco Santander weather the crisis, it emerged as a stronger global player, particularly in the UK.

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en

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text/html

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http://knowledge.insead.edu/strategy-banco-santander-101015.cfm?vid=481

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