Resource title

Getting back to basics in a world of luxury

Resource image

image for OpenScout resource :: Getting back to basics in a world of luxury

Resource description

As China's middle class expands, does consumption behaviour change? According to Sir David Tang, founder of Shanghai Tang and China Clubs, consumption behaviour doesn’t shift with economic development; it is only perceived to do so.

“I don’t think economic development has ever changed human nature,” says Tang. “China is able now, with a rising middle class, to start thinking about all the bourgeois things, about life of the next-door neighbour. And that’s why, in a way, consumption behaviour is perceived to be changing.”

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/sir-david-tang-business-in-china-101018.cfm?vid=480

Resource license

Copyright INSEAD. All rights reserved