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Getting back to basics in a world of luxury

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As China's middle class expands, does consumption behaviour change? According to Sir David Tang, founder of Shanghai Tang and China Clubs, consumption behaviour doesn’t shift with economic development; it is only perceived to do so.

“I don’t think economic development has ever changed human nature,” says Tang. “China is able now, with a rising middle class, to start thinking about all the bourgeois things, about life of the next-door neighbour. And that’s why, in a way, consumption behaviour is perceived to be changing.”

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en

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text/html

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http://knowledge.insead.edu/sir-david-tang-business-in-china-101018.cfm?vid=480

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