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Global recession a catalyst for change in the advertising industry

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The downward spiral of the global economy is having some serious implications for the advertising industry, says Steve Henry, co-founder of London-based advertising firm Howell Henry Chaldecott Lury (HHCL).

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en

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text/html

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http://knowledge.insead.edu/recession-advertising-consumerism-090730.cfm?vid=288

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