Resource title

Finding the rhythm of the centre

Resource image

image for OpenScout resource :: Finding the rhythm of the centre

Resource description

'Finding the rhythm of the centre' is how Alex Cummings, Executive Vice President and Chief Administrative Officer (CAO) of Coca-Cola, describes bridging the gap between his staff working in the field and those who work in the corporate 'centre' of power. He talks about a 'natural tension' between the two parts and how they can be brought together. "The rhythms are different," he explains.

Resource author

Resource publisher

Resource publish date

Resource language


Resource content type


Resource resource URL

Resource license

Copyright INSEAD. All rights reserved