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Fast Strategy: Staying ahead of the game

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How can you make sure your company not only keeps its edge over its competitors, but also seizes new opportunities? In a new book called Fast Strategy: How strategic agility will help you stay ahead of the game, INSEAD professor Yves Doz and co-author Mikko Kosonen, a former senior Nokia executive, say the best way to do this is by making the most of what they call ‘strategic agility’.

"I personally experienced how Nokia, as a leading company, gradually lost some of its strategic sensitivity and resource fluidity as a result of successful growth," Kosonen says. "In the early ‘90s it won over Ericsson and Motorola because of its strategic agility. But then over the years, some of these capabilities began to deteriorate and, when we tried to change, it became really difficult."

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en

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text/html

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http://knowledge.insead.edu/faststrategy080101.cfm?vid=16

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Copyright INSEAD. All rights reserved