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Corporate responsibility: Are companies responding to social demands?

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Only one manager in about six is likely to view her company as a global corporate citizen with a responsibility to help solve social problems, as opposed to one stakeholder in three. This is one of the key findings of RESPONSE: Understanding and Responding to Social Demands on Corporate Responsibility, a study created and funded by the European Commission to study the gap in perceptions of social responsibility among companies and stakeholders.

Alignment is important because "only when all parties frame their thinking about society’s problems in similar ways can a mechanism for cooperation develop," the study says. Without this alignment, it is difficult to agree on priorities and a plan of action.

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en

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text/html

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http://knowledge.insead.edu/csrresponse080104.cfm

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