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Drucker on the ‘bounded goodness’ of corporate social responsibility

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Peter Drucker’s immense contribution to the thinking and practice of management extends to social responsibility in business. This work goes back over 60 years but remains relevant today -- notwithstanding the impacts of globalisation and the greater interconnectedness of business and society. This article first identifies Drucker’s CSR ‘principles’ and then examines their implications for business today, with an emphasis on marketing practice. As well as revealing their significance, it also considers Drucker’s views on the limits of social responsibility, referred to here as “bounded goodness”. It examines how Drucker’s thinking informs the challenging question of “how much is enough?” in relation to corporate responsibility issues such as food marketing and obesity, availability of AIDS drugs in Africa, as well as supply chains and labour rights.

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en

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text/html

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http://knowledge.insead.edu/csr-peter-drucker-100127.cfm?vid=371

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Copyright INSEAD. All rights reserved