Resource title

CSR: a new model for capitalism?

Resource image

image for OpenScout resource :: CSR: a new model for capitalism?

Resource description

Brands must have a social mission, says Unilever executive, Harish Manwani, adding that his company works with health organisations to promote hygiene education. "In the end, we sell a soap," he says, "but that soap has a social mission."

Resource author

Resource publisher

Resource publish date

Resource language

en

Resource content type

text/html

Resource resource URL

http://knowledge.insead.edu/csr-new-model-for-capitalism-101214.cfm?vid=510

Resource license

Copyright INSEAD. All rights reserved